EVIAN <-> NAIVE

How many of you realise EVIAN spelt backwards is NAIVE? ie. an anagram.

At 2 bucks for 500ml... weight for weight, it costs more than petrol, jet fuel, milk or one night with a 200 dollar prostitute.

Think about that the next time you're naive enough to buy 'premium' bottled water. The only premium it holds is the buyer's gullibility.